About us

We are a leading provider of barcode solutions for a wide range of applications and requirements. With our many years of experience and extensive expertise, we develop and implement customised barcode labels for our customers. Our portfolio includes a wide range of 1D and 2D barcodes that are suitable for a wide variety of applications. Whether in logistics, retail or industry - our barcode labels always offer you the right and reliable solution.

What are barcode labels?

Barcode labels are labels that are printed with machine-readable codes. These codes store data in optical form and can be read by scanners or cameras. There are two main types, 1D codes (one-dimensional barcodes) consist of black bars and white spaces in different widths - as we know them from the supermarket, for example. They store simple information such as product numbers or serial numbers. 2D codes (two-dimensional barcodes) consist of small squares or dots arranged in an area (e.g. QR codes or Data Matrix). They can store significantly more information - in some cases up to 1,000 times as much as a 1D code.

The labels themselves are made of special materials that are customised depending on the application. Factors such as temperature, chemicals or the nature of the surface on which the label is stuck play a role. Legal standards or industry-specific requirements also influence the structure.

The term ‘barcode’ is often used generically - but it refers to all types of machine-readable labelling, not just the classic barcodes.

Possible applications

Barcode labels are used in almost all industrial, commercial and service sectors - from ‘A’ for labelling automotive components to ‘Z’ for personal identification in access control systems. The prerequisite is always that a label can be permanently attached, that the printing remains machine-readable for a period of time that is customary for the application and that there is an optical path of vision between the barcode and the reader.

There are standardised barcode typologies, depending on the industry and application, which are defined in ISO/IEC 15418, for example, and specify certain data structures and character sequences. The aim is to enable the cross-industry use of labelling technology and the interoperable, manufacturer-independent use of readers.

Substrates: the intended use is decisive

We remember it from our school days: when writing with ink on a blotting paper, the colour runs and branches out into the fine capillaries of the paper. This is an effect that must not occur under any circumstances when producing barcode labels in this form - otherwise they would not be reliably readable by machine. The selection of suitable backing materials and labelling media are therefore the decisive factors for the print quality of barcode labels. In this context, the ISO/IEC 19421 standard ‘Information technology - Automatic identification and data capture techniques - Test specifications for barcode masters’ is decisive for the quality of printed codes.
Another important factor influencing the choice of carrier material is the intended use. There are possible selection criteria for this.

Temperature resistance - under extreme conditions, e.g. in kilns or deep-freeze warehouses

Security features for both the public and industrial sectors

Advantages of barcode labels

The use of barcode labels offers numerous advantages for modern companies. They enable data to be recorded quickly and accurately, helping to reduce manual input errors. The clear labelling of products ensures seamless traceability along the entire supply chain. Barcode systems support the automation of processes, improve warehouse management and speed up processes such as order picking or despatch. Thanks to their compact design - especially with 2D codes - large amounts of information can be placed directly on the product. Barcodes are also internationally standardised and can be easily integrated into existing IT and logistics systems, making them a cost-effective and versatile solution for numerous industries.

Process automation

Cost efficiency

What makes good barcode labels?

A good barcode label is characterised by the fact that it fulfils the requirements for permanently reliable application, the required material resistance, secure legibility and, of course, cost efficiency. In individual cases, it is important to modify and optimise individual features in relation to the requirements of the specific application.

Solutions from the Plöckl Media Group

A good barcode label is characterised by the fact that it fulfils the requirements for permanently reliable application, the required material resistance, secure legibility and, of course, cost efficiency. In individual cases, it is important to modify and optimise individual features in relation to the requirements of the specific application.

Why Barcode labels from PMG?